It’s always fun when a client comes to us requesting a “unique” business card. There are so many options to consider, from plastic, wood or even metal surfaces, to metallic inks, letterpress or custom die-cuts. For Locus, we started by developing a custom set of icons to represent their internal business groups in lieu of personal titles. These icons were foil stamped in black on every card, then each individuals’ content was foil stamped over the black in white. The final result reflects the look and feel of their website, and embraces their company culture. Thanks to Tim at Quality Letterpress for his hard work on this one, particularly in light of his claim that this was “one of the three toughest jobs” he’s ever done.
June 27, 2012