Our Studio

Traina Design’s mission is to align our creative expertise with visionary companies and together create work that yields market success and professional fulfillment for us and our clients. We work with a variety of clients, each with differing needs and resources. Our nimble size enables us to custom tailor our process to the unique working culture of any business, and often translates into considerable cost savings. Each of our clients receives the highest degree of diligence, responsiveness, and a passion for functional, motivating creative.

 

Our Process

step one:

Research and Discovery

We get to seriously know your company. Seriously. We’ll never know your business like you do, but that doesn’t mean we won’t try. Company culture. Competitive pressures. Marketing challenges. Then we get down to the details—objectives, milestones, project scope—and defining the pathway forward.


step two:

Concepts and Design

We believe there are multiple ways to solve creative challenges. So whether it’s a major rebrand or a simple web banner, you will see several distinctly different creative directions to consider. The preferred idea is refined and expanded through a series of collaborative design reviews. We document input, track timelines and calibrate the creative to reach its full potential.


step three:

Production and Delivery

Creativity takes effort. Effort that is wasted if the same energy and attention to detail isn’t applied to the final production of your project. Careful file prep, usability-testing for web, obsessive proofreading of content, coordination with vendor partners or your in-house team—this is where our refined style really comes through. Creativity doesn’t stop with design. Neither do we.


step four:

Ongoing Support

We take pride in the successful completion of your branding project, but we’re not done there. In step four, we review the process and outcomes of our recently completed project, and then apply this learning to defining the next phase of partnership. Let’s build a long-term collaboration and accelerate your brand together.