Oct 24/11
By Mark Gallo

Great Ecology Identity Development

Designing logos is one of the more challenging and rewarding services that we provide. Challenging in the sense that we dig deep into our clients' business and culture to better grasp their world, and also because we insist on exploring dozens of solutions.

The reward is in the process. It's one of the few areas of branding and design where we get to break out the pencil and just doodle. What follows are selected sketches and designs that surfaced as we explored logo options for our client Great Ecology.


Initial Concept Sketches:


Initial design review


Refined designs


There can be only one


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