Mar 02/18
By Jes Lawrence

Always brewing

Our Instagram fans, Facebook followers and brand partners have seen (and savored) the good news, but some of you may not have heard about the latest project brewing here in San Diego - The Ketl Tea Company.

In winter 2016 the Traina crew decided "Teas the Season" for something NEW. Our design team was given complete creative freedom to produce any project they desired to continue Traina's tradition of over-the-top holiday mailers. The end result, Ketl Tea Company, is a truly handcrafted labor of love that shows the depth of talent within our creative team.

To bring the Ketl concept to life we created a brand identity that would be applied to a suite of materials including packaging, stationery and digital assets. We then sourced the fresh, loose-leaf tea from organic certified tea gardens in Assam, India. The final product features some of our favorite production techniques, including pad printing on metal, letterpress printing, embossing, die cutting and foil stamping.

Our clients received these specialty packages as a holiday gift so they could keep calm and put the Ketl on' through the holiday season. The response was so positive, we decided to share the love with the rest of our friends (and the world) - Ketl's online shop is now open, featuring all five flavors. Access the online shop here.

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