Mar 23/20
By Joe Ross

Get your happy on.

Java Earth Coffee is a beloved neighborhood coffee shop located in North Pacific Beach. They have been fueling the local community with delicious eats and drinks for the last 10 years. Their business has been booming and they needed a new brand to keep up with their growing demands.

Project overview

Java Earth partnered with us to create an updated identity for them that included a logo, tagline naming, brand packaging, menu board, custom cups, and swag.

The brand

The Java Earth logo blends dynamic positioned typography with a custom drawn monoline image mark. The image mark combines visuals of the ocean/sun inspired from the business' historic location in Pacific Beach, with an encasing droplet shape tying back to their delicious java offerings. The clever use of line continuation that merges the sun/waves and use of clean geometric shapes make the mark a fun and iconic cornerstone for the brand. A colorful multi-color geometric wave pattern adorns the bottom of several touchpoints ranging from the bottom of the coffee bags to the coffee cups. The bright colors for the brand are inspired by the ocean and beautiful sunsets often seen in Pacific Beach.

Custom typographic badges

As part of the robust brand system, we created a series of typographic badges that proudly promote value statements for the company and add to the overall aesthetic.

Custom cups

A suite of custom cups were designed to add flexibility to the system and a little fun flair. One of the cups features a custom illustrated tropical foliage pattern that is sure to perk their customer’s interest.

The right blend.

After weeks of pouring ourselves into the brand, we are delighted to see this freshly brewed brand come to life. We encourage you to make Java Earth your next destination for a cup of Joe and a tasty bite. Get your happy on!


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