Musings of the compulsively creative

Insights, inspiration, rants and ramblings.

Feb 01/21

When to consider a rebrand, part 5 of 5

How do we appeal to Millennials? It’s a question every marketer has asked or been asked repeatedly over the last few years. And now there are two new generations of potential customers ...

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Jan 26/21

When to consider a rebrand, part 4 of 5

You may have a competitive advantage already in your brand toolbox and not recognize it for what it could be. When technologies, products, or services become visible for powering higher-profile brands, rebranding ...

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Jan 18/21

When to consider a rebrand, part 3 of 5

Brands are built (hopefully) on a thorough understanding of the market/industry. That understanding shapes how brands speak to consumers, what they talk about, and how they make consumers feel. But it’s not ...

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Jan 11/21

When to consider a rebrand, part 2 of 5

When done well, a brand’s identity makes it unique and memorable, and it communicates to the world who that brand is and what it stands for. But what if your brand is ...

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Dec 23/20

When to consider a rebrand, part 1 of 5

Even well-established and long-loved brands must face this undeniable reality: things change. This five-part series highlights situations that may call for a brand evolution—starting with when consumers demand it.

Today’s consumers have the ...

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Jun 08/20

Preparing your brand for what comes next

Let’s imagine the moment when this era of lockdowns, social distancing and toilet paper hoarding comes to a glorious if not abrupt end. Who knows what the world will look like, but one thing is certain—it ...

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Apr 20/20

Stay gold.

MelloGold Cannabis is an emerging whole plant cannabis brand based in Tulsa Oklahoma. Their responsibly cultivated products preserve the entire flower, which they stand behind as providing the best experience and medicinal relief for their customers.

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Mar 23/20

Get your happy on.

Java Earth Coffee is a beloved neighborhood coffee shop located in North Pacific Beach. They have been fueling the local community with delicious eats and drinks for the last 10 years. Their business has been booming ...

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Mar 19/20

The right finish.

Traina recently had the pleasure to develop a brand identity for an emerging new cabinetry company called Texture. They’re based in San Diego and use state-of-the-art German machinery to make beautiful, sustainable, European-style kitchen cabinets.

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Jun 01/19

Twelve months of travel: A local’s guide to San Diego

2019 has arrived! If you’re like us, you’re starting the year off right by setting new goals and checking off that ever-growing bucket list. For most, bucket lists include new experiences, tackling a fear, finding new ...

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