Musings of the compulsively creative

Insights, inspiration, rants and ramblings.

Sep 23/16

Traina keeps on growing

We're psyched to welcome Account Manager Kerri Benecke and Junior Designer Luke Armitage to the Traina team. Last year when we brought in new team members, we shared a bit about them and their fave SoCal ...

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Jul 07/16

Exciting changes at Salk

Traina recently partnered with the world-renowned Salk Institute to redesign their flagship publication—InsideSalk Magazine. InsideSalk is a showcase of the Institute's breakthroughs in neuroscience, genetics, and immunology, and of its relentless search for cures to mankind's ...

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Apr 13/16

A new brand emerges

The past couple of months have been an exciting time for the Traina team. We merged with another design firm, moved into a larger space, launched a new website, and acquired some exciting new clients like ...

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Mar 28/16

Traina's new digs

We have a lot to celebrate this year — including our new digs. We applied the same strategic thinking, unbridled creativity and careful curating to the renovation and design of our new office. From the hardwood ...

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Mar 22/16

Triton wins big

Last June we kicked off an exciting new project with our long-time friends at the UC San Diego Alumni & Community Engagement office. We rebranded and redesigned their alumni magazine, Triton, and we're pleased to announce ...

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Mar 15/16

Traina strikes gold at the ADDYs

Our "Salud!" letterpress coasters took home a gold ADDY at this year's San Diego American Advertising Awards, and we couldn't be more thrilled. Masterfully printed by Daniel at Clove St. Press, the set features eight coasters ...

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Dec 21/15

Happy Holidays from your designated designers

It's that time of year again! Our tradition of over-the-top holiday mailers continues this year with Salud!—a collection of seven lovingly hand-crafted letterpress coasters. Each coaster features a custom illustration inspired by our favorite drinks, like ...

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Oct 07/15

Introducing Grindstone

If you follow us on Facebook and Instagram, you may have seen or heard about Grindstone. On the last Friday of each month, the Traina Crew takes a break from client projects, puts their ...

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Sep 24/15

5 keys for a successful magazine design

Our team recently had the exciting opportunity to completely rebrand and redesign UC San Diego's alumni magazine, Triton. We set out with the goal of creating a publication that would stand out from ordinary alumni magazines ...

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Jul 31/15

Our first summer intern

Traina Design recently launched our new internship program and had the pleasure of working with University of Texas at Austin student, Emily Rosenbaum. Emily is heading into her senior year as an advertising major ...

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