Apr 13/16

A new brand emerges

The past couple of months have been an exciting time for the Traina team. We merged with another design firm, moved into a larger space, launched a new website, and acquired some exciting new clients like ...

Read More

Mar 28/16

Traina's new digs

We have a lot to celebrate this year — including our new digs. We applied the same strategic thinking, unbridled creativity and careful curating to the renovation and design of our new office. From the hardwood ...

Read More

Mar 22/16

Triton wins big

Last June we kicked off an exciting new project with our long-time friends at the UC San Diego Alumni & Community Engagement office. We rebranded and redesigned their alumni magazine, Triton, and we're pleased to announce ...

Read More

Mar 15/16

Traina strikes gold at the ADDYs

Our "Salud!" letterpress coasters took home a gold ADDY at this year's San Diego American Advertising Awards, and we couldn't be more thrilled. Masterfully printed by Daniel at Clove St. Press, the set features eight coasters ...

Read More

Dec 21/15

Happy Holidays from your designated designers

It's that time of year again! Our tradition of over-the-top holiday mailers continues this year with Salud!—a collection of seven lovingly hand-crafted letterpress coasters. Each coaster features a custom illustration inspired by our favorite drinks, like ...

Read More

Oct 07/15

Introducing Grindstone

If you follow us on Facebook and Instagram, you may have seen or heard about Grindstone. On the last Friday of each month, the Traina Crew takes a break from client projects, puts their ...

Read More

Sep 24/15

5 keys for a successful magazine design

Our team recently had the exciting opportunity to completely rebrand and redesign UC San Diego's alumni magazine, Triton. We set out with the goal of creating a publication that would stand out from ordinary alumni magazines ...

Read More

Jul 17/15

Design firms Traina, Lift announce merger deal

Traina Design, a brand design firm, today announced an agreement to merge its San Diego operations with creative services firm Lift. Lift, also based in San Diego, is a design firm with special emphasis in the ...

Read More

Jun 17/15

The surf factor

When you think of Southern California, you think of surfing. The laid-back vibe, the lingo, the sandals—who doesn’t want to be a part of it? So it’s no surprise that surfing culture has found its way ...

Read More

Mar 27/15

San Diego’s American Advertising Awards

Our team recently enjoyed spending an evening amongst colleagues to recognize and reward creative excellence at San Diego’s American Advertising Awards. This competition is more commonly known as the ADDYs and is organized by our friends ...

Read More