Apr 04/17

Dear Kerri

Dear Kerri: I just can’t decide. Should I use stock or invest in original photography? Which do you recommend? ... ...

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Mar 16/17

Traina strikes gold (again!) at the 2017 ADDYs

We’re thrilled to announce that it was another winning year for Traina at the San Diego American Advertising Awards. ... ...

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Mar 10/17


Each day, billions of people all across the globe are constantly communicating, interacting, and sharing. About 2.3 billion of them are doing it via social media. ... ...

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Feb 14/17

Dear Kerri

Dear Kerri: I’ve heard horror stories of clients burning out their agency partner, and want to avoid making that same mistake. Could you give me some tips?
–Client-side Newbie ... ...

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Jan 27/17

The importance of color

At the heart of a great image are composition and story. Once the image is taken, and the moment has passed — what's the next step? For me personally, it's always color. Color is one of the ...

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Jan 23/17

Meet Kristi

Traina is excited to welcome Director of Account Services, Kristi Jones to the team. Kristi has 15+ years of brand and account management experience and thrives on the fast-paced energy of agency life. During her career, ...

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Sep 23/16

Traina keeps on growing

We're psyched to welcome Account Manager Kerri Benecke and Junior Designer Luke Armitage to the Traina team. Last year when we brought in new team members, we shared a bit about them and their fave SoCal ...

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Apr 13/16

A new brand emerges

The past couple of months have been an exciting time for the Traina team. We merged with another design firm, moved into a larger space, launched a new website, and acquired some exciting new clients like ...

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Mar 28/16

Traina's new digs

We have a lot to celebrate this year — including our new digs. We applied the same strategic thinking, unbridled creativity and careful curating to the renovation and design of our new office. From the hardwood ...

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Mar 15/16

Traina strikes gold at the ADDYs

Our "Salud!" letterpress coasters took home a gold ADDY at this year's San Diego American Advertising Awards, and we couldn't be more thrilled. Masterfully printed by Daniel at Clove St. Press, the set features eight coasters ...

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