Building and sustaining a vibrant brand is the result of a strategic approach that we call Brand Vitality.™ It’s smart and simple.
First we take an exceptionally honest look at your organization; studying your people, culture and offerings. Through a series of interviews and questionnaires we illuminate the real value of what you do and deliver. We evaluate every touchpoint of your brand experience. Eliminating all the clutter, we allow the true, simple and meaningful essence of your business to emerge. This research establishes a bedrock foundation on which to build or reconstruct a brand identity, leading to the second step…
With a clear path forward, the creative execution begins. The tone, voice, logo, styles’ everything related to the look and feel of your new brand identity is created. It will be applied strategically and without reservation, permeating every tactic and reinforced at every touchpoint. We’ll work with you to plan and execute an immersive, successful launch—both internally and externally.
No matter how well conceived, a new brand will never succeed externally if it isn’t wholeheartedly adopted internally. We help you develop an internal launch to help employees understand, embrace and actively implement the new brand so that it truly takes root. Together we identify the tools, signage, stationery, website, sales collateral, etc. that they’ll need to succeed.
Our immersive brand engagement strategies ensure your new brand shines through loud and clear across all touch points of the customer journey. Long after launch, we work with you to ensure the consistent expression of your brand identity. And it’s in that carefully curated delivery of experiences that your brand is brought to life.