With genetic sequencing arguably still in its infancy, 10x Genomics boldly claims to be "Changing the Definition of Sequencing." This pioneering attitude permeates throughout the company and is manifested in their groundbreaking technology that has the genomics industry buzzing. Their brand, however, failed to measure up. 10x looked to Traina for a swift and significant refresh from identity to web to product packaging. And a brand with the swagger it deserved was unleashed.
It is a massive upgrade for our branding and will make us stand out in the space, and get people in the company even more excited to be part of 10x.
10x Genomics Senior Director
The transition from start-up to genomic powerhouse happened almost overnight. With so many new faces, and more on the way, 10x turned to us to launch a new initiative that could help identify and recruit top talent, as well as unite current employees behind the brand. A deep dive into their culture revealed a common ambition to shatter paradigms, eliminate boundaries and accelerate the pace of scientific discover. In short, they are all 10x-ers.