Brooklyn Brewery
Eclectic flavors and a friendly personality
Brooklyn Brewery pulls inspiration for their eclectic flavors from the diversity of their namesake borough. Though this vibrant culture was reflected in their packaging and products, their web site had fallen behind. We created a beer finder tool that helps users discover new beers from the Brooklyn family, and included video interviews, recipes and stories from their legendary brewmaster. The result was a completely new site that works hard to faithfully embody the brand, and help users discover the unique beers, characters and stories from Brooklyn Brewery.
UX
A beer finder that is 100% Brooklyn
To help introduce new visitors to the many flavors of Brooklyn, we developed a custom beer finding tool that helps users discover the ideal beer for their tastes. A quick, three-step personality quiz makes finding your new favorite beer as fun as drinking it.
A perfect blend of people, products and places
The redesign incorporated a bold, clever and friendly tone for both the copy and visual identity of the site, with an immersive photographic style that helps users get a genuine feel for what it means to visit the brewery, and experience Brooklyn.
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