How does an innovative audio products startup use branding to help compete against today’s established rock star headphone companies? Cleer challenged Traina to answer this question so their emerging business could make maximum impact at the 2019 Consumer Electronics Show (CES). We led the Cleer team through our proven process that holistically shaped the company’s positioning, messaging, visual style and attitude – carving out an authentic brand that had heads turning and Cleer truly owning the moment.
Cleer’s products are intimately tied to the emotional connections people have with music. Traina captured this emotion through powerful, custom lifestyle photography that emphasized the individual and the immersive experience delivered by each product. Traina planned, produced and art directed a multi-location shoot, also capturing high-definition footage for an energetic launch video.