Flukemaster

Teaching the world to fish

In our twelve year history, we've developed brands for hundreds of companies across dozens of industries. But when we got the call from professional bass fisherman and celebrity angler Gene Jensen, A.K.A. "The Flukemaster", we knew we were in uncharted waters. This guy genuinely loves fishing and the outdoors. And his only desire is to share his passion with the world. So we created a brand identity that reflects that passion through rich, handcrafted illustrations; custom typography; and of course plenty of fish tales.

Primary Mark


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Color Palette


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Alternate Marks


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Additional case studies