Great taste in branding

Handcrafted, certified organic, internationally sourced…when a product embodies such genuine qualities, it begs for an equally authentic brand. KETL Tea—a brainchild of Traina—is a result of what happens when product and brand are harmoniously conceived together. Over the course of four months, we curated the world’s best loose-leaf teas while crafting the name, messaging, identity, packaging, e-commerce site and vibrant spirit of KETL. All teas are not created equal and, as KETL proves, not all brands are either.