Life Technologies

It's not magic

DNA sequencing has become a centerpiece of biological and diagnostic research. But learning to use these technologies and analyze the overwhelming amount of data can be intimidating—even for the astute scientist. Our message: with Life Technologies' user-friendly, yet powerful solutions, sequencing doesn't need to be difficult. And what you'll accomplish will amaze others' and maybe even yourself.

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Find your Scidentity

Through events and social media, Life Technology customers were asked to align with their favorite character and discover their own “Scidentity”. The campaign culminated with a live event where attendees had the opportunity for a meet-and-greet with the original models.

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Additional case studies