With steady success in the nutritional market in recent years, PR Bar was ready to take their brand to the next level. There was just one problem: their brand didn’t stand apart from the competition and struggled to attract national distributors and a broader customer audience. So PR Bar connected with Traina to create a new brand strategy and identity.
Our first move was to broaden PR Bar’s target audience to include people who lead active lifestyles, in addition to elite athletes. That shift meant that the brand’s tone and voice needed a refresh. So we crafted key messaging to differentiate PR Bar and reinforce the broader appeal.
Next we redesigned the logo, identity and packaging, introducing a vibrant new color system, typeface, and core graphics. We then applied the new visual system to sales and marketing materials to support an aggressive distribution effort. Finally, we redesigned and developed the new PR Bar website. The new site is an engaging, interactive showcase of their products, and an intuitive e-commerce solution that makes purchases easy.
PR Bar is currently rolling out their new brand and has already expanded distribution channels across the west. That expansion is expected to quadruple bar sales and open up more opportunities for sales channel expansion. Additionally, the refreshed brand and formal ambassador program has attracted an influx of PR Bar ambassadors ranging from lifestyle social influencers to recognized professional athletes. This credibility bump will help the company appeal to a broader audience and is crucial to establishing PR Bar as a key player within the endurance and protein bar industry.