Sanford Burnham Prebys (SBP)

Science benefiting patients

Sanford Burnham Prebys is a world-class research institute dedicated to finding cures for human disease and raising the next generation of visionary scientists. But after years of growth and evolution, the need for a brand overhaul was clear. After a comprehensive rebranding effort that included competitive analysis, naming, messaging and positioning, and a complete visual identity redesign, a vibrant new brand emerged.

SBP_intro1

SBP_intro2

SBP_marks

Primary Mark


SBP_logo

Color Palette


SBP_colors

Typography


SBP_type

Pattern


SBP_pattern

SBP_collateral1

SBP_collateral2

SBP_collateral3

SBP_laptop

SBP_cover

SBP_spread-1

SBP_spread-2

SBP_sign


Additional case studies